The iPad created and established the tablet market and because of its market share and the sheer number of units sold, it has become the first choice for developers and publishers when developing content. In a recent survey, the developers of cross platform (iOS and Android) development tool Titanium, responded that 83% have iOS listed as the platform of choice (Shirer, 2012). Over the last year there has been significant growth in app development for tablet devices for other platforms, but they are in essence playing catch-up. Another key area to note is the number of traditional publishers that have adopted the platform for making eBooks, textbooks, enhanced texts and apps available to replace and supplement print texts. From a content perspective the abundant app store, signed up publishers and development ecosystem, make the iPad suitable for use across the course profile.